Singapore's most trusted independent beauty platform. Content that ranks on Google permanently — building awareness and driving purchase decisions long after your campaign ends.
Today's consumers research before they buy. Without credible, permanently-indexed editorial backing, even the best products lose at the final moment of decision. Here's what your marketing team is actually looking for — and how Beauty Insider delivers it.
17.4M Google Search impressions across Singapore and Malaysia in the last 6 months (Nov 2025–May 2026) — verified by Google Search Console data from live brand campaigns.
Ranked #2 in Singapore by SemRush organic traffic score 2025. Consistent top-3 Google results across skincare, wellness, and beauty categories.
All content crafted under Google's Expertise, Experience, Authoritativeness, and Trustworthiness framework — credible, accurate, audience-trusted.
18,000 active EDM subscribers and 33K+ combined social following across Facebook, Instagram, and TikTok — every campaign goes beyond the article.
Readers spend 4–6 minutes per session, with 30% returning monthly — proof of strong trust and genuine consumer intent to purchase.
Content goes live and searchable within 72 hours — then stays permanently. Your brand discoverable long after the campaign window closes.
3.85 million times between January and April 2026, a Singaporean consumer encountered a brand on Google Search — at the exact moment they're looking for what you sell. Content stays indexed permanently on Google, generating awareness and trust long after campaigns close.
Source: SemRush 2025 · Google Search Console Jan–Apr 2026
| # | Platform | Organic Impressions | Avg. Time on Site |
|---|---|---|---|
| 1 | Her World | 04:32 | |
| 2 | Beauty Insider YOU ARE HERE | 04:57 ↑ | |
| 5 | ZULA | 09:16 | |
| 4 | BAZAAR | 03:57 | |
| 3 | Female | 13:56 | |
| 8 | Daily Vanity | 01:42 |
Permanently indexed on Google. Beauty Insider content is indexed within 72 hours and stays live permanently. When a consumer searches 'best moisturiser for sensitive skin' in 2027, partner products featured in our guides can still appear in the results.
The following data is drawn directly from Google Search Console across Singapore and Malaysia — 199 days of verified organic performance for a global skincare brand partnership. These figures represent what Beauty Insider routinely delivers for brand partners in both markets.
These are real Google Search results — not modelled projections. Beauty Insider ranks on Page 1 for high-intent beauty queries across Singapore and Malaysia, appearing alongside major retailers and international media titles. Your product featured in that content gets the same Page 1 presence — permanently, without ongoing ad spend.
What this means for your brand: When a consumer searches these high-intent queries, Beauty Insider appears on Page 1 — alongside major retailers and international media titles like Sephora, Watsons, Harper's Bazaar, and Vogue. Your product featured in that article gets that same Page 1 presence, permanently, without ongoing ad spend.
Search is evolving fast. When consumers ask ChatGPT or Google AI "what's the best face oil for Singapore's climate?", AI engines cite their sources. For selected beauty queries across SG and MY, Beauty Insider has been among those cited sources — creating an opportunity for your product to be referenced inside the AI answer itself.
Each package is built around your product category and campaign objective. Mix and match, or bundle for maximum savings.
Singapore's most-read category guides — editorially driven, SEO and AEO optimised, permanently indexed on Google. Your product featured at the exact moment consumers are searching to buy. Examples: Best Moisturisers for Sensitive Skin SG · Best Hair Loss Supplements SG · Best Vitamin C Serums SG
Singapore's most recognised product endorsement programme. Real consumer sampling with verified organic reviews, short-form videos, and the TTL badge — proven to drive conversion at point of sale and online.
A dedicated standalone feature paired with a short-form demo video — optimised for Reels, TikTok, and web embed. Full whitelabel rights so you own the asset across all your channels. Examples: Founder Interview · Product Deep Dive · "Got 3 Seconds?" Trend Feature
In-depth editorial feature for brand founders, new launches, product debuts, and category innovators. Builds lasting authority and credibility with Singapore's most engaged beauty and wellness audience. Examples: Brand Origin Story · New Product Launch Feature · Exclusive Founder Interview
Every dollar builds a permanent SEO and review asset. Unlike paid social that stops the moment you stop spending, Beauty Insider content compounds over time — ranking higher, building more reviews, and driving more purchase intent the longer it lives. The ROI improves after the campaign ends.
| Deliverables | Tier 1 Growth Catalyst |
Tier 2 Market Leader |
Tier 3 Digital Dominance |
À La Carte |
|---|---|---|---|---|
| Annual Special Reports1.5M guaranteed impressions via Meta per report | 1× Targeted Report | 2× Targeted Reports | 5× Targeted Reports | SGD 2,500 each |
| TTL Campaign with Badge6 verified seeders · short-form videos | 3× Organic Reviews | 6× Reviews + 3× videos | 12× Reviews + 6× videos | SGD 5,800 |
| Exclusive Article + Short-Form Video100K+ reach · whitelabel rights | 1× Article | 1× Article + 1× Video | 2× Articles + 2× Videos | SGD 5,800 each |
| Brand Spotlight / Founder FeatureLong-form editorial · Tier 3 only | — | — | 1× Feature | SGD 4,500 each |
| EDM Blasts18,000+ active subscribers | 1× Blast | 3× Blasts | 5× Blasts | Custom rate |
| Guaranteed Reach (Meta) | 1.5M | 3M | 7.5M | — |
| À La Carte Value | SGD 11,800 | SGD 18,900 | SGD 37,400 | Save up to 32% |
| Bundled Investment | SGD 8,800Save 25% · SGD 3,000 off | SGD 14,400Save 24% · SGD 4,500 off | SGD 25,500Save 32% · SGD 11,900 off | Contact us |
💡 How to deploy: Apply Tier 2 to your hero SKU — the TTL campaign builds the verified review volume and video assets your Shopee listing and social ads need to convert. Apply Tier 1 to secondary SKUs to capture long-tail organic search traffic via Special Reports with 1.5M Meta-guaranteed impressions. Every tier produces permanent assets that keep earning long after the campaign closes — unlike paid social, which stops the moment you stop paying.
Multi-channel TTL campaign emphasising dermatological expertise and clean skincare. Product sampling, UGC, and educational editorial content across Beauty Insider and social channels.
Drive emotional connection for YSL Beauty by celebrating individuality, confidence, and bold self-expression — targeting Millennial and Gen Z digitally native consumers in Singapore.
Long-term SEO and editorial authority building via targeted special reports and verified consumer review integration, driving consistent organic traffic across categories.
The team at Beauty Insider has been nothing but an absolute pleasure to work with. Always a step ahead and predicting how our brand can bring value to Singapore.
Video content is relevant and professionally delivered. The advertorial is very well written and precise, with all key points highlighted. Arrangement is flexible and accommodating.
Despite the pandemic situation in Singapore, our campaign was launched timely, efficiently and professionally. We have genuinely enjoyed working with them.
First time working with a media company — it was a great experience. The team is very reachable, responds fast, and always provides very helpful advice.
I'm very happy to work with Beauty Insider. The team are always very nice and patient — extremely responsive, follow up and explain every detail.
I would like to specially thank you and your team for the assist on this campaign and collaboration! They are all very helpful and awesome just like you!
Submit the enquiry form or contact our team directly. We respond within one business day — no generic proposals pushed.
We align the right package to your brand, product category, and campaign objective. No one-size-fits-all.
Our editorial team handles production. You review before publish. Indexed on Google within 72 hours of going live.
Articles, reviews, and videos stay live permanently — building awareness and driving purchase decisions at zero ongoing cost.
Tell us what you're trying to achieve — we'll come back with the right solution in one business day. No spam, no generic proposals.